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IS WIMPY MARKETING MAKING YOUR BUSINESS LAG?

IS WIMPY MARKETING MAKING YOUR BUSINESS LAG?

Are you a business marketing wimp? There are many ways to be a business wimp, but today, we are goin...
Is your store’s advertising like the movie Groundhog Day?

Is your store’s advertising like the movie Groundhog Day?

Last week I was working with a new client.  It’s a family owned business, and they have two loc...
So how do you treat high-roller customers in your store?

So how do you treat high-roller customers in your store?

If you're not familiar with the term "high-roller" here's what it means... A high-roller is some...
How to get the “Rich Retailers Marketing System”

How to get the “Rich Retailers Marketing System”

Here's what I can do for you: Grow sales Increase profits Make running your business easier ...
7 proven strategies to help you compete against the large chains

7 proven strategies to help you compete against the large chains

Certainly competing against the well-financed chain stores is a big problem. Not only do they have d...
Are you guilty of doing next day advertising in your store?

Are you guilty of doing next day advertising in your store?

Recently I was on the phone with a retailer, and he suddenly says, "Well I've got to go, my advertis...
How to grow your retail store for only $1.83

How to grow your retail store for only $1.83

Hey, it's like this I started out in retail myself. We opened our first store in 1985. I know what a...
So what happens AFTER a perspective customer looks at one of your ads?

So what happens AFTER a perspective customer looks at one of your ads?

Well back in 1990 what they did if they were interested in what we were offering they either call or...
How to get other stores customers

How to get other stores customers

This isn’t a topic for the squeamish. It’s bound to make a few uneasy. Many put it out of their mind...
Don’t judge your advertising like it’s a work of art…

Don’t judge your advertising like it’s a work of art…

Several months ago I put together a phone book ad for a client (yes, there is still a group of consu...

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