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Are you tired of average returns at your retail store? If so, then maybe it's time to become a Rich Retailer.


Are you “hoping” your sales improve?

Last week I spoke to furniture store owner who was “hoping” that sales would improve for his store. He was banking on next week’s “Clearance Sale” to really bump up the numbers. I asked him when was the last time he ran a clearance sale and he said 6 months ago.  I asked him, “So how did it do?” He said it was “OK”. Nothing spectacular?  “No”. I asked how often he ran such an event?  “Twice a year”. I asked him to look up the numbers and see how the clearance sale did a year ago… A couple minutes later, he got back on the phone and said, “Well looking up the numbers, it seems as though the numbers from my Clearance Sale are...

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Latest Blogs

IS WIMPY MARKETING MAKING YOUR BUSINESS LAG?
22 Jan

IS WIMPY MARKETING MAKING YOUR BUSINESS LAG?

Are you a business marketing wimp? There are many ways to be a business wimp, but today, we are going to talk about the call to action. If you are advertising without a call to action, then you are what Zig Zig...
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Is your store’s advertising like the movie Groundhog Day?
30 Oct

Is your store’s advertising like the movie Groundhog Day?

Last week I was working with a new client.  It’s a family owned business, and they have two locations about 50 miles apart.  Together the two stores do about 20K per week.  With all the employees (many of whom ...
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So how do you treat high-roller customers in your store?
10 Sep

So how do you treat high-roller customers in your store?

If you're not familiar with the term "high-roller" here's what it means... A high-roller is someone out in Las Vegas with a reputation of spending BIG. Consequently this person is treated with the utmo...
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How to get the “Rich Retailers Marketing System”
5 Sep

How to get the “Rich Retailers Marketing System”

Here's what I can do for you: Grow sales Increase profits Make running your business easier Yes, I know those are big promises. I was in retail for close to two decades (with 5 stores) before I start...
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7 proven strategies to help you compete against the large chains
4 Sep

7 proven strategies to help you compete against the large chains

Certainly competing against the well-financed chain stores is a big problem. Not only do they have deeper pockets, they buy at a deeper discount because they’re buying more and buying deeper and they’re getting...
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Are you guilty of doing next day advertising in your store?
27 Aug

Are you guilty of doing next day advertising in your store?

Recently I was on the phone with a retailer, and he suddenly says, "Well I've got to go, my advertising rep just walked through the door and I need to figure out what I'm going to advertise this week" and with ...
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What our Clients Say

Yanetxys-Torreblanca
Thanks for delivering top quality services to your clients. It just takes a minute to get an answer from you when in difficulties.
Jessica Reynolds-Downtown Sofa & Mattess
David-Soriano
You helped take my two stores form BLAH to YEAH! I went from ho-hum sales to taking sales from my competitors (big box, well financed compet...
David Soriano – Johnson Bros. Furniture