Recently I was chatting with one of my furniture store clients. Now keep in mind this guy had a large list of customers, 6,000 customers names and addresses for one store and 4,500 customer names and addresses for his other. And here’s the key point– he had n...
Read MoreI talk to a lot of furniture store owners and managers… And I mean a lot. When talking about their business one of the first questions I ask is “How are sales?” And 9 times out of 10, the answer is “Flat”, meaning no increase from one year to another. Th...
Read MoreHey Mike, I need your help! I’ve owned my furniture store for a dozen years. And yes, we’ve had some ups & downs, but overall I feel we’ve been successful. The trouble is that over the last couple of year’s growth has flat-lined. I’m stuck on how to mo...
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Read MoreLast week I spoke to furniture store owner who was “hoping” that sales would improve for his store. He was banking on next week’s “Clearance Sale” to really bump up the numbers. I asked him when was the last time he ran a clearance sale and he said 6 months ago. I asked him, “So how did it do?” He said it was “OK”. Nothing spectacular? “No”. I asked how often he ran such an event? “Twice a year”. I asked him to look up the numbers and see how the clearance sale did a year ago… A couple minutes later, he got back on the phone and said, “Well looking up the numbers, it seems as though the numbers from my Clearance S...
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