September | 2015 | Rich Retailers

So how do you treat high-roller customers in your store?

Posted on September 10, 2015July 3, 2023 by Michael

If you're not familiar with the term "high-roller" here's what it means... A high-roller is someone out in Las Vegas with a reputation of spending BIG. Consequently this person is treated with the utmost respect by the casinos. With that respect comes a variety of perks and comps like covering air flight costs to and from Las Vegas, free rooms, and free money to gamble. ...

How to get the “Rich Retailers Marketing System”

Posted on September 5, 2015July 3, 2023 by Michael

Here's what I can do for you: Grow sales Increase profits Make running your business easier Yes, I know those are big promises. I was in retail for close to two decades (with 5 stores) before I started doing what I do now. You get a lot of folks promising you the “moon & stars” but delivering “diddley pooh”insteand. And how am I going to do what I’m promising? Her...

7 proven strategies to help you compete against the large chains

Posted on September 4, 2015July 3, 2023 by Michael

Certainly competing against the well-financed chain stores is a big problem. Not only do they have deeper pockets, they buy at a deeper discount because they’re buying more and buying deeper and they’re getting more co-op dollars on top of everything else. In other words they have advantages that you don’t. The question I’m often asked is, “Mike, I don’t just want to compete ...