I work with a well-established furniture store in Iowa and, last February, they made $75,825 for the entire month. They started off the month with your typical “Super Bowl” sales event. Then they did a mattress sale for a week. To finish off the month, they did two weeks’ worth of “Tax Refund Sales”.
If these events strike you as being the same ole boring events that many furniture stores run, then you’d be spot on. Sure, these types of events will bring you some business, but consumers aren’t going to batter the doors down to get into your place, because while you’re running that “Tax Refund Sale” ad in the newspaper, your competition is offering a “President’s Day Sale.”
To get REALLY BIG numbers, a furniture retailer is going to have to be far more creative when it comes to events– especially in a competitive market. That’s what we did for the small furniture store chain mentioned up above. We put together an event that WASN’T going to be watered down by the competition’s event.
And the results?
$46,218 in sales for ONE week. We did 61% of the business they did for the entire month of February last year in ONE week this year. Keep in mind the weather during this week was lousy… Zero degree days with wind chills that would freeze a polar bear. We still did $46K in sales for an entire week. And are we going to SMASH last February’s numbers?
You bet we are!
If you’re sick of ho-hum sales, give me a call (716-373-0983) or send an email right now (firstname.lastname@example.org).
Wishing you retail success!