Month: April 2015

I work with a well-established furniture store in Iowa and, last February, they made $75,825 for the entire month. They started off the month with your typical "Super Bowl" sales event. Then they did a mattress sale for a week. To finish off the month, they did two weeks’ worth of "Tax Refund Sales". If these events strike you as being the same ole boring events that many furn...

Back in 1987 when I was a young “pup” my father opened a retail store. Having recently been laid off and unable to find work in the oil and gas industry (can you believe a barrel of oil was $15 back then?), I decided to join him.   Though I’d worked in a couple retail businesses while going to school, I quickly discovered I didn’t have a clue how to market a retail store...

Want to know where your competitors are weak? Want to know how to take market share? Want to know how you can boost your floor traffic by 10, 20, or even 30% over the next 30 days? Simply let us know you want your free traffic analysis and we'll get started immediately! mwinicki@yahoo.com  

Hey Mike, I need your help!  I’ve owned my furniture store for a dozen years.  And yes, we’ve had some ups & downs, but overall I feel we’ve been successful.  The trouble is that over the last couple of year’s growth has flat-lined.  I’m stuck on how to move the needle forward again.  I feel I’m playing not to lose and not to win.  What can I do here?  Robert-Village Furnit...

I talk to a lot of furniture store owners and managers… And I mean a lot. When talking about their business one of the first questions I ask is “How are sales?” And 9 times out of 10, the answer is “Flat”, meaning no increase from one year to another. The second question I ask is how’s traffic?  And the usual answer is “OK, but could be better.” Probably a lot of retai...